Published on: 18 June 2017
Today’s consumers long for surprises, for positivity and products with a ‘feel good’ message. They are more and more sensitive to the origin of products, the way they are made and the mission of a brand. The biggest mistake a retailer can make is to be boring. Be daring. Be inspirting! The following inspiring EFSA themes for autumn/winter 2017-2018 strongly affirm this.