Location, location, location
The time that the consumer only looked at the product and the price is over. Atmosphere and presentation nowadays play just as big a role. The placement and presentation of products is therefore becoming increasingly important. So here are opportunities for grabs. But what do you have to pay attention to when it comes to a store presentation?
You’ve heard the broker say: « It’s all about the location. » And he’s right. A product can be so great, if it is in the wrong place, nobody will buy it. Is the product easy to see? Is it in a logical place in terms of classification? Garden centers are often large and well-stocked with plants, pots and related items. Make it as easy as possible for the consumer and choose a good logistics format. That is the basis. In addition, the layout of the shelf is important.